10 tips for going mobile today
approval
1. Provide real value.\r\n2. Integrate for higher impact.\r\n3. Keep it simple.\r\n4. Begin harvesting opt-ins -- yesterday.\r\n5. Make it social.\r\n6. Map mobile mechanics to the five steps of branding.\r\n7. Capitalize on time targeting.\r\n8. Use rich media to make a compelling impression.\r\n9. Provide instant gratification.\r\n10. Look to Las Vegas.